On this episode, Eric Forney talks to Sheena Saydam about how she grew an incredibly successful, referral-based real estate business. Sheena shares how she has always believed generosity is the key to connecting with people, and how approaching her relationships that way created a huge referral network. She breaks down her social media strategy and how she never runs out of content. She explains how to be genuinely referral based, you need to truly get to know the people in your life.